Qualcomm CMO to narrow his focus to the enterprise

10/23/2013 | PCWorld

Qualcomm Chief Marketing Officer Anand Chandrasekher is changing his focus from a global role to a concentration on enterprise operations, according to a company spokeswoman. Chandrasekher will keep the CMO title, the spokeswoman said, although he is believed to be in hot water after he called Apple's new A7 chip a "marketing gimmick."

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