Report: Specializing brings advisors more business

10/23/2013 | InsuranceNewsNet

Financial advisors who offer specialized services typically have assets under management worth twice as much as advisers who don't specialize, according to a report by Cerulli Associates. "Although practiced by a minority, specialization helps generate gains in asset aggregation," said Scott Smith, a director at Cerulli Associates. "Specificity in marketing and in personal interactions throughout the business development process yields results that differentiate from generalist practices."

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