Report: Taco Bell, Starbucks lead with mobile users

10/23/2013 | SmartBrief/SmartBlog on Food & Beverage

Taco Bell tops the list of the five most mobile-connected restaurant brands in DigitalCoCo’s Restaurant Mobile Social Consumer Trends report, followed by Starbucks, McDonald's, Chipotle and Wendy's. The report also offers insights into the ways mobile social customers are interacting with restaurant brands. Users take to their tablets and smartphones most often to search for restaurant reviews, mention restaurant service quality and find menus, the report says.

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