Survey: 40% of most-shared Instagram videos are marketing-driven

10/23/2013 | Adweek

Big brands rather than individual efforts are topping the list of most-shared Instagram videos, according to an Unruly Media survey. MTV, NBA and Peanuts were the top three from Sept. 9 to Oct. 9. Overall, roughly 40% of the most-shared 15-second video clips were related to brand marketing.

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