Survey finds companies are slating more money for mobile

10/23/2013 | ChainStoreAge.com

Only a minority of companies are using mobile platforms and technology, but 70% say they plan to spend more for mobile marketing over the coming 12 months, according to a survey by Econsultancy and BuyDesire. "The research makes it clear we are at a tipping point with regards to mobile marketing and m-commerce. More companies that have been treading water with mobile technology will be taking the plunge in the near future," said Econsultancy's Bola Awoniyi.

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