Video ad budgets up 65% in 2013 as marketers shift focus to online

10/23/2013 | Forbes

Marketers intend to close the gap between ad dollars flowing to traditional television buys and those going to online video, according to an Adap.TV survey of agencies, marketers, publishers and ad networks. In the survey, 31% of execs cited TV broadcast as a target and 30% cited display, reflecting the shift in how consumers watch video from TV to online.

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