WPP's Grey solidifies shopper marketing under Joe Lampertius

10/23/2013 | Adweek

Joe Lampertius has been selected as the new CEO of Grey's global shopper marketing practice. Lampertius' first work will be to unify Procter & Gamble's resources from 20 markets into an integrated system. "Everyone is rebranding themselves as shopper marketing, but you have to bring a more sophisticated understanding," Lampertius says.

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