No longer doing the Dew

10/24/2006 | Brandweek

Although Mountain Dew was the only major PepsiCo soda label to gain marketshare last year, the brand is undergoing a makeover. Concerned that the 13-year-old "Do the Dew" campaign is tired, Frank Cooper, vice president of marketing in charge of the brand, has challenged agencies to come up with a new idea.

View Full Article in:

Brandweek

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
Whole Foods
Bellevue, WA
Sous Chef
Sheraton
Salt Lake City, UT
Executive Chef
The Lodge & Spa at Callaway Gardens Job
Pine Mountain, GA