Clow: Media means "everything" for successful branding

10/24/2007 | Adweek

Today's multiplatform reality is causing a "revolution" in advertising in which media is the new currency for defining marketing success, according to TBWA\Worldwide Chairman-CCO Lee Clow, who gave the keynote speech on Tuesday at Adweek's Creative Conference Mashup, in Los Angeles. "Everything we do now is media," Clow said.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY