Clow: Media means "everything" for successful branding

10/24/2007 | Adweek

Today's multiplatform reality is causing a "revolution" in advertising in which media is the new currency for defining marketing success, according to TBWA\Worldwide Chairman-CCO Lee Clow, who gave the keynote speech on Tuesday at Adweek's Creative Conference Mashup, in Los Angeles. "Everything we do now is media," Clow said.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO