Clow: Media means "everything" for successful branding

10/24/2007 | Adweek

Today's multiplatform reality is causing a "revolution" in advertising in which media is the new currency for defining marketing success, according to TBWA\Worldwide Chairman-CCO Lee Clow, who gave the keynote speech on Tuesday at Adweek's Creative Conference Mashup, in Los Angeles. "Everything we do now is media," Clow said.

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