Chains bet on iPad to drive holiday traffic

10/24/2010 | Advertising Age (tiered subscription model)

Apple's effort to dominate the tablet and e-reader market with its iPad may pay off for big chain stores that now stock the devices. This holiday season, shoppers at Wal-Mart, Target and Best Buy will find iPads on the shelf; retailers are prohibited from putting the pricey devices on sale, but Target's new 5% store-card discount may give the chain an advantage.

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Advertising Age (tiered subscription model)

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