Mintel: Sustainable food is popular for many reasons

10/24/2010 | Convenience Store News · Drug Store News

Though 84% of consumers say they buy sustainable food and beverages on a regular basis, many would be "hard-pressed to define" terms such as "fair trade," according to a Mintel analyst. The firm's research shows varying reasons for choosing sustainable products, with 45% saying they are superior in quality, 42% citing food-safety concerns and 43% saying they are better for people and the environment.

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Convenience Store News · Drug Store News

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