3 steps to get your company to buy into a new sales process

10/24/2011 | Sales Benchmark Index

Change is never easy, and that's especially true when it comes to implementing a new sales process at your company, writes Drew Zarges. Using two hypothetical companies as examples, he lists three important steps for altering your sales process from the book "Switch," including to "Script the Critical Moves" and "Shrink the Change."

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