The holidays are a great time to integrate social, e-mail marketing

10/24/2011 | Entrepreneur online

Social media and e-mail marketing can have a symbiotic relationship for your small business, with each medium helping to reach potential customers, writes Gail Goodman, who suggests combining these vehicles to bring in holiday customers. Offer relevant content to make it more likely your customers will share it, she writes. Include social sharing buttons in your news letters and keep your Twitter messages short enough that they can be easily retweeted, she recommends.

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