Why everyone in every department needs some marketing knowledge

10/24/2011 | Duct Tape Marketing

All employees have a chance to interact with potential customers at some point in their professional or personal time, so it's important to give them marketing training to make sure they're prepared, writes John Jantsch. Training programs should cover topics such as how to present a short company pitch, how your business finds leads and a description of the ideal customer.

View Full Article in:

Duct Tape Marketing

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, HEDIS & Performance Outcomes
Dayton, OH