Column: Owners, franchisors clash over hotel technology upgrades

10/24/2012 |

Franchisors' drive to implement brand standards at affiliated hotels have continually placed them at odds with hotel owners, particularly in the area of hotel technology, writes Timo Kettern, IT director for Westbridge Europe. "Around the world, it's David versus Goliath as franchisors are being challenged as to why certain standards are in place even though, more often than not, these investments have a negligible impact on the ability of the hotelier to bring in additional revenue," Kettern writes.

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