SIFMA Chairman Chet Helck, chief executive of Raymond James' Global Private Client Group, said the financial services industry needs to emphasize transparency and risk management in an effort to improve how it is perceived. "Let's face it, feeling good about being in our business has been a challenge lately. We know that it's hard to do our job in this environment. We know that sometimes it doesn't feel good at the end of the day," Helck said. "The thing is, we know that we do good, but does anybody else believe that?" Read Helck's full remarks.