Botanicals drive functional beverage formulations

10/24/2013 | FoodBusinessNews.net (free registration)

Consumer interest in functional foods is growing, and in the beverage market, many producers are turning to botanicals for their health benefits, such as boosting energy, memory enhancement and relaxation. "The growing trend of botanical-infused beverages is part of the revolution to be healthy and stay healthy," said Dan Ehrilich, co-founder of Powerhouse Beverage Co. "Words such as antioxidants, cleanse and detox have become the new buzz words for consumers seeking a better-for-you lifestyle."

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