Column: Marketing and storytelling should go hand-in-hand

10/24/2013 | eHotelier.com

Hotel marketing efforts need to be built around an engaging story in order to make an emotional connection with potential guests, writes Bärbel Pfeiffer, a hotel consultant and founder of Text Spot On. "Storytelling not only helps raise curiosity and anticipation in prospective guests, but it helps build a connection with your hotel long before your guest has set foot in it," Pfeiffer writes.

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