Column: Subtle encouragements help win client referrals

10/24/2013 | TravelMarketReport.com

Travel agents looking to get referrals from clients need to put some effort into it -- such as including a request in a welcome-home letter to clients after their trip, writes Meredith Hill, founder and CEO of the Global Institute for Travel Entrepreneurs. Regular communication with clients throughout the year also provides opportunities for agents to ask for a referral while keeping them up to date on the latest travel deals, Hill writes.

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