Extensive testing is key to successful landing pages

10/24/2013 | B2C Marketing Insider

Creating a compelling landing page for your responsive website design requires extensive previewing in both the landscape and portrait viewports of a smartphone, writes Jessica Collier. Check the buttons on your page to make sure they are easy to manipulate with fingers, and do not use on-states that require a double touch to activate. It is also important to ensure the site's content, including that from third parties, is interactive, she writes.

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