Mooyah engages consumers with game in cross-channel campaign

10/24/2013 | MobileCommerceDaily.com

Mooyah Burgers, Fries & Shakes has launched a cross-channel campaign to engage consumers with a microsite slot-machine game, part of a sweepstakes that also offers coupons redeemable exclusively online. "For those that don't win cash or Mooyah gift cards, we thank them for playing with Mooyah coupons e-mailed to them immediately after playing. This provides an incentive to visit Mooyah, and we believe our restaurants will see corresponding sales," said Mooyah's Natalie Anderson.

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