Mooyah engages consumers with game in cross-channel campaign

10/24/2013 | MobileCommerceDaily.com

Mooyah Burgers, Fries & Shakes has launched a cross-channel campaign to engage consumers with a microsite slot-machine game, part of a sweepstakes that also offers coupons redeemable exclusively online. "For those that don't win cash or Mooyah gift cards, we thank them for playing with Mooyah coupons e-mailed to them immediately after playing. This provides an incentive to visit Mooyah, and we believe our restaurants will see corresponding sales," said Mooyah's Natalie Anderson.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY