CP+B buzzes Slate reporter

10/25/2005 | Slate

Slate advertising columnist Seth Stevenson reports receiving a sudden flurry of e-mail requesting info on how to acquire a Halloween mask of Burger King mascot, the King. Stevenson suspects he might have been the target of a buzz marketing ploy on the part of Burger King's agency Crispin Porter + Bogusky, but he can't decide whether he's upset by the alleged scheme.

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