Yahoo! has reach and users, but needs buzz to match

10/25/2006 | Advertising Age (tiered subscription model)

Yahoo! is trying to make a place for itself in an online world in which rival Google garners the most search traffic, the most ad revenues and the highest stock price. Investors and analysts express the view that Yahoo! is late getting into the Web 2.0 business, despite acquisitions of photo-sharing site Flickr and tagging and link-sharing service Del.icio.us.

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