P&G reassigns Wieden's ad work

10/25/2007 | Advertising Age (tiered subscription model)

Procter & Gamble has chosen Wieden + Kennedy for global interactive duties for Old Spice, and global creative work for its Escada fragrance line and Graham Webb professional haircare products. Wieden will no longer handle global marketing services for P&G's Eukanuba pet-food brand; those duties have shifted to Omnicom's Integer Group.

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