Study: Social media an important marketing tool for the holidays

10/25/2007 | Direct Marketing News

"Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online" reports that social media will play a major role in holiday marketing. Nintendo Wii, Coach Pronto.com, Webkinz, Starbucks, the Casio Exilim Camcorder and the iPod Touch were reviewed in the report as brands and products likely to be major players for the 2007 holidays.

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