Debenhams to offer style, shopping advice via online TV channel

10/25/2010 | MarketingMagazine.co.uk (U.K.)

Debenhams' website will host its interactive TV channel where the retailer will offer fashion and shopping advice and allow consumers to easily purchase goods. Programming will include Debenhams' employees' suggestions, interviews with leading designers and other features. "Our online TV channel is a brilliant way for our customers to get style and beauty advice, see the latest fashions and just be entertained," said Simon Forster, online trading director at Debenhams.

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