McDonald's menu wins with simplicity

10/25/2010 | BurgerBusiness.com

McDonald's sales growth outpaced competitors because of a strategy that focused on keeping the menu simple and focusing on quality items such as new smoothie offerings. Overseas, offerings tailored to each major market, such as the Salt & Lemon Chicken sandwich in Japan and a bratwurst "Nurnburger" in Germany, led to higher international sales.

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