How Facebook ate MySpace's lunch

10/25/2011 | CNNMoney/Fortune

Facebook succeeded where MySpace failed because it required users to sign up with their real names, which created a network that remained useful to members long after it stopped being novel, writes former MySpace CEO Michael Jones. That stands as a warning to networks that aim to win users with fleeting amusement rather than enduring value, Jones argues. "Myspace's entertainment value, with its optional anonymity and its [entertainment-focused] interest graph, never achieved the same level of utility for consumers," he writes.

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