Is location search optimization the next big publishing trend?

10/25/2011 | Street Fight

Publishers should take advantage of location search optimization methods to connect their customers with more relevant content, says Fwix CEO Darian Shirazi. He coined the term to draw attention to the fact that while 40% of searches are location related, only 5% of content sites are optimized to take advantage of such searches. "It's about making your content location aware," Shirazi said.

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