Emotional ties are crucial to WOMM, expert says

10/25/2013 | CMO.com

Brands retain great power to influence consumers offline, as well as online, and should seek to connect emotionally when possible, author Geno Church says. "Brands must embrace and encourage people talking in their private settings," Church said. "The power of that conversation is invaluable as consumers want brands to see them as a family member or friend."

View Full Article in:

CMO.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA