The future is mobile, Facebook exec says

10/25/2013 | eMarketer

Facebook is looking to move beyond its social media roots and establish itself as the first-choice platform for brands seeking outreach at scale, says Carolyn Everson, the social network's vice president for global marketing solutions. That means establishing Facebook as a mobile solution as well as a social platform, Everson says. "Mobile is ... going to be used for virtually every aspect of the marketing funnel -- from brand building all the way to driving very specific direct-response objectives," she says.

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