Local TV ad haul will grow slightly for 2014 elections, report finds

10/25/2013 | Radio Business Report

Local TV stations are on track for a modest $100 million gain in political ads in the 2014 cycle, compared with 2010, because there are few competitive races in major media markets, according to research for Kantar by University of San Francisco professor Ken Goldstein. The total election ad spend is expected to total $6 billion, of which local TV will take in $2.4 billion, according to the research.

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