Some CPG brands shine with online audience development

10/25/2013 | MediaPost Communications

Several CPG brands have struggled to connect with audiences through online channels, new research suggests. However, some companies stand out from their peers. Oreo saw an increase of 7,244% in Web traffic, due in large part to its "dunk in the dark" tweet during the Super Bowl, according to Livefyre. Pop Chips saw a 279% increase in Web traffic in its small base.

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