Hershey Reconnects With "E.T."

10/26/2001 | CNNMoney

Hershey Foods Corp. will sell plastic canes filled with Reese's Pieces and topped with a toy E.T. when the Steven Spielberg film "E.T. -- The Extraterrestrial" is re-released March 22, 2002. Reese's Pieces, first introduced in 1981, got a big boost in the movie when the candy was used to draw the extraterrestrial out of the woods.

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