Commentary: Learning to love the DVR

10/26/2005 | Wall Street Journal, The

The early returns from Arbitron's Personal People Meter tests suggest that the overwhelming majority of TV viewers watch shows when broadcast, and not on DVRs, and that 80% of recorded programming was viewed within 48 hours of broadcast. The research also suggests that DVRs are bringing new viewers to shows and not disrupting the audience that watches during the original broadcast.

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