Samsung adds Leo Burnett, sans review

10/26/2005 | Advertising Age (tiered subscription model) · Adweek

WPP Group's loss is Leo Burnett's gain as Samsung Corp. has switched shops for its global branding business. WPP's Berlin Cameron and JWT handled Samsung consumer electronics accounts for less than a year, but other WPP agencies, including Wunderman, Group M and Landor, reportedly will continue to do business with the electronics giant.

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Advertising Age (tiered subscription model) · Adweek

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