Draft FCB, Carat USA win Wal-Mart's $570M account

10/26/2006 | NYTimes.com · Adweek · Wall Street Journal, The

Wal-Mart Stores has opted for a completely fresh approach to its marketing by awarding its estimated $570 million account to two new agencies: Interpublic Group's recently formed Draft FCB Group for creative and Aegis Group's Carat USA for media. Longtime incumbent Omnicom Group's GSD&M, Austin, Texas, will be off the account by the end of January. The discount giant's other veteran shop, Bernstein-Rein in Kansas City, Mo., was dismissed in August.

View Full Article in:

NYTimes.com · Adweek · Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY