Draft FCB, Carat USA win Wal-Mart's $570M account

10/26/2006 | NYTimes.com · Adweek · Wall Street Journal, The

Wal-Mart Stores has opted for a completely fresh approach to its marketing by awarding its estimated $570 million account to two new agencies: Interpublic Group's recently formed Draft FCB Group for creative and Aegis Group's Carat USA for media. Longtime incumbent Omnicom Group's GSD&M, Austin, Texas, will be off the account by the end of January. The discount giant's other veteran shop, Bernstein-Rein in Kansas City, Mo., was dismissed in August.

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NYTimes.com · Adweek · Wall Street Journal, The

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