Is history the best way to sell a Chevy pickup?

10/26/2006 | Washington Post (tiered subscription model), The

A new spot from Campbell-Ewald, Detroit, for the Chevrolet Silverado pickup truck is evoking recent American history -- and a bit of controversy -- for its use of images of civil rights icons Rosa Parks and Dr. Martin Luther King, Jr., as well as Vietnam War footage and a memorial to victims of the 9/11 attacks. Some praise the inclusion of Parks and King as examples of "patriotic iconography," but others question linking historic moments to a model that was launched in the '70s and doesn't have any connection to those events.

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Washington Post (tiered subscription model), The

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