Survey: Online shopping gaining satisfied customers

10/26/2006 | Internet Retailer magazine

Internet shopping is continuing to make inroads against conventional in-store buying, a new survey finds. The study by Deloitte & Touche USA shows online retailers are acquiring new customers at a 15% annual rate compared with 2% for stores. Additionally, 55% of digital shoppers prefer the experience, compared with 25% of conventional buyers.

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