AccuQuote expands with online recruitment, videos

10/26/2009 | SmartBrief/SmartBlog on Social Media

AccuQuote is building its life insurance business through social media by having its CEO create video posts about the industry, as well as recruiting job candidates through networking sites. AccuQuote Vice President of Marketing and Business Development Sean Cheyney notes that the company is able to measure the return on its investment, calculating that 2% of new leads come solely from blogs.

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