Big brands need to listen first

10/26/2009 | SearchEngineWatch.com

A company's real-world influence often doesn't translate to social media, where individual voices can carry more weight than official ones, Liana Evans writes. Companies have to listen and be humble to earn respect and followers, she notes. "If you're too busy talking about yourself ... you'll never hear what the audience is saying and you'll never understand what they really need from you."

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