"Cheez Dudes" to sing the praises of Cheez Doodles

10/26/2009 | Brandweek

Wise is launching a digital campaign for Cheez Doodles featuring a trio of rock-band mascots called the "Cheez Dudes." The push includes an augmented-reality game called "Rock the Cheez," which lets participants create videos by arranging printouts in front of their computer webcams.

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