McDonald's lures French by appealing to local tastes

10/26/2009 | NYTimes.com

The French have embraced McDonald's, making the chain's operation there the second-most-profitable in the world, with 1,140 restaurants. The company's popularity reflects its ability to adapt to local tastes by offering burgers topped with whole-grain mustard, Caprese salad and homegrown beef and produce. "The French eat McDonald's in a French way," coming less often, but spending more -- about $15 -- each visit, said a McDonald's France spokeswoman.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
TAX MANAGER
Ralph Lauren
Lyndhurst, New Jersey
Marketing Campaign Planner: Bloomingdale's, New York, NY
Bloomingdale's
New York, New York
MERCHANDISE BUYER - Run and Fitness
TJX Companies Inc.
Fort Collins, Colorado
Compensation Manager
TJX Companies Inc.
Framingham, Massachusetts
Product Manager
Crate and Barrel
NORTHBROOK, Illinois