Necco takes iconic wafers all-natural

10/26/2009 | Google

The New England Confectionery Co., or Necco, is using natural flavors such as beet juice, purple cabbage, cocoa powder and turmeric in its quarter-sized wafers. This is a huge move for the 162-year-old company, which has changed little over the years and is guided by the trend toward all-natural foods.

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