Google Instant seems to be boosting ROI for advertisers

10/26/2010 | Wall Street Journal, The

The cost per click for marketers fell by more than 3% during the initial two weeks of Google Instant, despite a 9% increase in how often ads showed up in results and a 5% growth in clicks, said Matt Lawson, a vice president of marketing at Marin Software. "Advertisers are getting better value for their money," Lawson said.

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