Google Instant seems to be boosting ROI for advertisers

10/26/2010 | Wall Street Journal, The

The cost per click for marketers fell by more than 3% during the initial two weeks of Google Instant, despite a 9% increase in how often ads showed up in results and a 5% growth in clicks, said Matt Lawson, a vice president of marketing at Marin Software. "Advertisers are getting better value for their money," Lawson said.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
Multiple Locations, SL_Multiple Locations
Austin, TX
Product Marketing Manager-B2C
Austin, TX
Partner Manager
Austin, TX