Creative marketing helps Purex grow in laundry-detergent market

10/26/2011 | Adweek

Purex is on pace to do $100 million in laundry-detergent sales this year against its prediction of $57 million, writes Robert Klara. Purex's Eric Schwartz attributes the brand's growth to in-store advertising efforts and a marketing campaign that included free detergent samples for the 2,000 most influential "mommy bloggers" in the U.S. After the marketing campaign, Purex's Facebook fan count increased 3,441%.

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