Ford seeks to woo social media fans with custom badges


Ford has created 44 digital badges for use on social media sites. The badges, featuring messages such as "Athlete," "Tech Geek" and "Fusion Hybrid," are intended to be used as blog decorations or Facebook and Twitter profile pictures. "It's a further evolution to making social the core of everything we do. They allow our fans to identify their interests," social media chief Scott Monty said.

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