Social media blunders can stifle your brand

10/26/2011 | Small Business Trends

Social media can backfire for brands that don't use it with care, Lisa Barone writes. If you tell your customers that they will receive perks for interacting with your company on social media and then you fail to deliver, for example, you may alienate them. Failing to respond to consumer posts on social-networking sites can also turn off your social media followers, she writes.

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